The Non Boring Welcome Sequence

Welcome emails usually suck. If they exist at all.

And that’s terrible because they’re literally your first impression with a list of people likely to send you lots of cash if you warm them up correctly.

It’s like someone reaching out to shake your hand and you just stand there staring at them.

Or, worse, if you shake their hand and let a huge, stinky fart at the same time.

Here’s how I’d do it if I were a plumber or a plumbing company.